We’re pleased to announce a new collaboration between 4Growth and PRUDENT, a Horizon Europe-funded project focused on driving behavioural change in agriculture and forestry systems.
PRUDENT is working to accelerate the transition to sustainable practices by identifying effective green nudges—subtle behavioural interventions that encourage farmers and foresters to adopt more environmentally friendly, fair, and health-conscious approaches. Through the development of innovative tools and long-term pathways, the project aims to reshape how food and forest systems operate.
By partnering with PRUDENT, 4Growth strengthens its commitment to systemic transformation and smart farming solutions, bringing complementary expertise in digital innovation and stakeholder engagement.
“4Growth’s collaboration with PRUDENT boosts sustainable change in agriculture and forestry by linking behavioural strategies with data-driven foresight to create practical, impact-focused tools.”
– Dáire Boyle, Technical Coordinator of 4Growth
“The synergy between PRUDENT and 4Growth is a valuable step toward accelerating sustainable transitions in agriculture and forestry. Through this cooperation, we can better align PRUDENT’s behavioural and nudging strategies with 4Growth’s data-driven foresight, supporting the development of practical tools that drive real change on the ground.”
– Dr. Marilena Gemtou, Project Coordinator of PRUDENT
The newly signed Memorandum of Understanding will foster shared action on events, knowledge exchange, and outreach efforts. By working together, PRUDENT and 4Growth will support more coherent communication, align on strategic goals, and reinforce their collective impact.
This partnership lays the groundwork for a deeper collaboration that bridges behavioural insight, digital transformation, and sustainable policy development across Europe.
More updates coming soon as the partnership takes shape!
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